[ WATCH VIDEO ] Beyonce Releases The Video Of “ALREADY” With Ghana’s Shatta Wale.
Multiple Grammy award-winning artiste Beyoncé has officially released the video of the highly-rated single Already featuring Ghanaian dancehall artiste Shatta Wale prior to the premiere of her debut film Black Is King which is a visual representation of the record-breaking The Lion King: The Gift album.
The collaboration between Shatta Wale and Beyonce, which birth the record-setting, Already, a single off the Lion King: The Gift album, is currently the biggest collaboration in Ghana music history. The song has amassed over thirty million streams on Spotify, over fifteen million million views on Instagram, more than a million views on Youtube, and thriving on a lot of digital stores. It is currently on the number one spot on Youtube Ghana.
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The much-anticipated video is one that encourages people not to shy away from claiming what is rightfully theirs and also bridges the gap between western and African pop culture. The video is incorporated with apt choreography, great visual angles, and the representation of an extraordinary African culture. The music video teaches the Western world how interconnected the African culture is, despite it being very distinct. The merging of different cultures which was showcased in the video gives viewers a sense of belonging not to mention the adaptation of black root to the western world preaching the civilization of Africa despite her being culturally distinct from the rest of the world.
The Already video accompanies Black Is King movie, which is inspired by African culture highlighting on telling a story that merges the past and future generations to present-day Africa and how the future would look. The movie was officially premiered on Disney on 31st July and would be available across other channels a day after it’s release on notable media outlets across the world.
Watch the much-anticipated video
The collaboration would not only open doors for tremendous success for Shatta Wale but also to the Ghana music industry in general. It is a surety of how talented artistes are, and how they can adapt to modern cultures to promote their roots.